HOW IT WORKS

With global internet traffic set to triple by 2020 the internet's carbon footprint is not slowing down anytime soon. Learn about where this problem stems from and how we address it below.

HOW IT WORKS

How Data Is Accessed On the Internet
When you visit a website, binge watch a Netflix show, or tweet, data must be transferred from the site’s servers, across the internet infrastructure to your computer or phone. Transferring data uses energy, and unfortunately, using energy means burning fossil fuels.
How We Neutralize Your Carbon Footprint
Estimating your sites carbon footprint
Our calculation is intended to over-estimate the energy used by your website. This assures that we are, in-fact, covering the the extent of your website’s energy use in our calculation.

We track and analyze over a dozen metrics to estimate your site's carbon footprint at a global scale.
  • Page weight + size
  • Download speed
  • Page Requests
  • Code Analysis
  • Visitor/User Footprint
  • Server/Hosting Provider Footprint
  • Network Footprint
  • Power grid location
Design Optimization Insights
The average web page increased 32% in 2015 alone. The larger the page, the larger the carbon footprint. We help you cut down your website's bloat.

Leaner web pages not only furthers our goal of lowering your carbon footprint, but also enhances performance and SEO, and drives sales and engagement for you.
  • Encourage browser caching 
  • Implement & utilize a Content Delivery Network (CDN).
  • Compile & minify your CSS/Javascript files
  • Usage of proper image formats 
  • Resize and compress larger images 
  • Implement SVG's & responsive images
  • Re-evaluate third party widgets & code
Transferring To a Green Web Host
Before we start minimizing your site’s carbon footprint through design and optimization, we will transfer your hosting service to our servers.
Our Hosting Solutions
Web Neutral Project offers the only 100% on-site solar powered server and data center solution on the market. Transferring to green hosting can eliminate up to 17% of your sites total emissions.
Offsetting The Rest
After optimizing your sites design and moving to solar powered hosting, your site will still have a carbon footprint. To account for that, we will neutralize the remainder of your websites carbon footprint by investing in offset projects. 

You will get to decide what projects you would like to fund for your offsets and you will be able to monitor the project as it progresses.
Carbon offset projects
  • Wind power
  • Hydro power
  • Sustainability Education
  • Landfill gas capturing 
  • Afforestation/Reforestation
  • Geothermal energy
  • Farm Power
  • And many more...
CO2 NEUTRAL WEBSITE CERTIFICATION
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100% SOLAR POWERED HOSTING
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SUSTAINABLE WEB DESIGN STUDIO
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Fun Fact
In 2005, the U.S. had 10.3 million data centers gobbling up enough energy to power all of Britain for two months.
WEB
NEUTRAL
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